SHIFT // 2015 Shift 2015

Tuesday, December 1, 2015

Time-Life Building | NYC
#ShiftVideo2015

WHY ATTEND SHIFT // 2015?

Video viewers are fragmenting across countless devices, services and platforms, creating unprecedented challenges for advertisers and content publishers. 

Re-aggregating target audiences and delivering the right video ads to them – efficiently and at scale – have become top priorities for all involved in the video and TV industries. 

Programmatic video & TV advertising offers a compelling opportunity to shift to an automated, data-driven and flexible approach that delivers higher value across screens. eMarketer forecasts nearly $5.4 billion, or more than half, of online video ad spending will be transacted programmatically in 2016. 

But programmatic is new for many industry executives, with its complex ecosystem and “alphabet soup” of overlapping participants often difficult to understand.

SHIFT // 2015 Programmatic Video & TV Advertising Summit is an immersive one-day conference bringing together senior industry leaders who are laser-focused on accelerating the success of programmatic video & TV advertising.  

Don’t miss this must-attend day of learning and networking.


PROGRAM

7:45am - 8:45am Networking Breakfast
   
8:45am - 8:50am Welcome
 
  • Will Richmond - Editor and Publisher, VideoNuze
8:50am - 9:20am Behind the Curtain: What’s Driving the Stunning Growth of Programmatic Video & TV
 
Programmatic will account for 62% of U.S. online video ad spending by 2019 according to Magna Global’s latest forecast, up from single digits just a few years ago. Learn what’s driving this stunning growth and what all industry participants need to do to benefit.
 
  • Keith Grossman – Head of US Sales, Bloomberg Media
  • Vincent Letang – EVP, Director of Global Forecasting, Magna Global
  • Jason Lopatecki – Chief Strategy Officer, TubeMogul
  • Trevor Mengel – Director, Programmatic Product, HX, Horizon Media
  • Sorosh Tavakoli – SVP, AdTech, Ooyala (moderator)
9:20am - 9:40am Monetization’s Tip of the Iceberg: Insight and Action to Build the New Premium
 

As TV shifts from broadcast and free-to-air (FTA) to OTT distribution, broadcasters want to drive CPMs higher for all directly sold advertising across every mobile and connected device. Learn about Adobe’s new holistic monetization solution that helps redefine premium while tapping into the growing pool of agency dollars earmarked for programmatically transacted, planned OTT buys.

  • Jeremy Helfand – VP, Adobe Primetime 
9:40am - 10:10am Data is the New King: Re-Aggregating Audiences in the Programmatic Era
 

Data not only increases buying effectiveness. It enables the re-aggregation of audiences, which have fragmented across various services, devices and platforms. But translating data into insights in order to derive value beyond traditional demographic-based GRPs isn’t straightforward. Learn how industry leaders are making data investments pay off.

  • Bob Ivins – EVP, Cross-Media Business Development, comScore
  • Brian Leder – SVP, North America Media, Razorfish
  • Manny Puentes – CTO, Altitude Digital
  • Julian Zilberbrand – EVP, Audience Science, Viacom
  • Matt Spiegel –  SVP/GM, Marketing and Technology Solutions, MediaLink (moderator)
10:10am - 10:40am The Buy-Side Perspective on Programmatic Video & TV
 

Programmatic video has been embraced by many of the world’s leading brand advertisers. In this session, hear why American Express is leaning into programmatic video to achieve its brand goals and what key lessons have been learned to date. Also learn why programmatic TV is poised for significant growth.

  • David Szahun – Director, US Media, Global Brand Marketing and Digital Partnerships, American Express
10:40am - 11:05am Morning Networking Break
 

 

11:05am - 11:35am Premium Video Publishers Find the Winning Formula with Programmatic
 
Premium video publishers are embracing programmatic video to capture the full value of all their inventory. Find out how they are managing across sales channels, optimizing yield, leveraging different pricing models and meeting market demand. 
 
  • Jason Barnett – Head of Programmatic, Teads.tv
  • Jason DeMarco – Director, Programmatic and Audience Solutions, A+E Networks
  • Jana Meron – VP of Programmatic & Data Strategy, Business Insider
  • James Rothwell – VP, Agency Relations, FreeWheel
  • Tim Hanlon – Managing Director, FTI Consulting (moderator)
11:35am - 12:10pm Keynote Conversation – How TV Networks Can Capitalize on Programmatic
 

For TV networks, whose ad inventory is the most highly valued, programmatic represents a unique opportunity, especially in a multi-screen world. Learn how Turner’s leading cable networks are innovating with programmatic while balancing the benefits of traditional direct sales.

  • Donna Speciale – President, Turner Broadcasting Ad Sales
  • Matt Prohaska – CEO and Principal, Prohaska Consulting (interviewer)
12:10pm - 12:40pm Digging Into Programmatic TV’s Hurdles
 
As TV programs become available on mobile and connected TV devices, programmatic video is extending its reach to TV programming. But bringing programmatic buying to linear TV is still in the early innings.  Explore the key hurdles to programmatic TV’s adoption from a panel of experts.  
 
  • Jonathan Bokor – SVP, Director of Advanced Media, MediaVest
  • Randy Cooke – VP of Programmatic TV, SpotX
  • Mike Dean – VP, Programmatic and Data-Driven Sales, ABC
  • Stacey Shepatin – EVP, National Video Investments, Trilia
  • Scott Ferber – Chairman and CEO, Videology (moderator)
12:40pm - 1:20pm Lunch
 

 

1:20pm - 2:00pm How to Capture Programmatic’s Ultimate Payoff
 

Programmatic video’s primary benefit to date has been automating transactions for improved efficiencies.  But still bigger benefits await in ultra-efficient audience-based buying, personalized content and dynamically-generated ads.  How will these be achieved and over what timeframe?

  • John Gee - SVP, Business Development, Alphonso
  • Rik Haslam – Executive Creative Director, RAPP
  • Christy King – COO, Levels Beyond
  • Paul Marcum – President, Truffle Pig
  • Bre Rossetti – VP, Strategy and Innovation, Havas Media
  • Jesse Redniss – Co-founder, BRaVe Media Ventures (moderator)
2:00pm - 2:35pm Keynote Conversation  Programmatic Buying and Selling’s Impact on the Evolving Video Market
 
Programmatic video & TV offers can create huge rewards, but also carries new risks. In this keynote conversation, learn from one of the savviest digital marketers around what needs to be done to sustain programmatic video & TV’s momentum.
  • Lou Paskalis –  SVP, Enterprise Media Executive, Bank of America
  • Michael Kassan – Chairman and CEO, MediaLink (interviewer)
2:35pm - 2:45pm Bringing 1:1 Programmatic Marketing to the Entertainment Industry
 

Yosi Glick reviews Jinni’s first year’s experience of delivering 1:1 marketing campaigns for theatrical & TV releases. Powered by the Entertainment Genome, a taxonomy of thousands of tags created to describe entertainment content & consumption, Jinni’s new content to audience platform is empowering advertisers to make their ads personally relevant and cost effective.

  • Yosi Glick – Co-Founder and CEO, Jinni
2:45pm - 3:15pm Programmatic TV: The Opportunity is Unfolding
 

Though it’s still early days for programmatic TV, there are early examples of its implementation and success. Learn how TV executives are introducing programmatic into their sales processes, where new value is being created and why broader rollouts are expected. 

  • William Ammerman – VP of Programmatic, Tribune Media
  • Arlene Manos – President, National Advertising Sales, AMC Networks
  • Aaron Radin – SVP, Partnerships and Portfolio Products, NBCU
  • Chris Raleigh – Chief Commercial Officer, Placemedia
  • Mike Bloxham – SVP, Frank A. Magid Associates (moderator)
3:15pm - 3:40pm Afternoon Networking Break
 

 

3:40pm - 4:10pm How Programmatic Video Is Redefining the Agency of the Future
 

Programmatic video and TV is changing the agency’s traditional role, again. How will agencies redefine their value proposition? Senior agency executives explain what they’re doing to evolve their organizations to ensure their place in the ecosystem, as buying practices change.

  • Christina Beaumier – SVP, Xaxis Media
  • Adam Kasper – Chief Media Officer, Havas Media North America
  • Steve Grubbs – Prohaska Consulting & Former CEO, PHD North America (moderator)
4:10pm - 4:40pm Mobile Video – Exploring the Next Programmatic Frontier
 

Upwards of 50% of online video is now viewed on mobile devices. But programmatic video on mobile devices poses a slew of new challenges for both advertisers and publishers. How are both tackling programmatic video on mobile and what’s in store for next year?

  • Jeremy Hlavacek – VP, Programmatic, The Weather Company
  • Brian Rifkin – Co-founder and SVP of Video Sales, JW Player
  • Chip Schenck – VP of Programmatic Sales and Strategy, Meredith Corporation
  • Frank Sinton – CEO, Beachfront Media
  • Gavin Dunaway – Editor, US, AdMonsters
4:40pm - 5:10pm Looking Ahead – Surmounting Programmatic Video & TV’s Key Challenges
 

Despite all the enthusiasm around programmatic video & TV, bots, transparency, viewability, ROI and others key challenges remain. What’s being done to address these and others? How will they impact the market’s acceptance of programmatic video & TV? What does the roadmap for success look like over the next 3 years?

  • Lorne Brown – Founder and CEO, Operative
  • Noah Levine – SVP, Revenue Operations, Advanced Advertising Products Team, Fox Networks Group
  • Scott Rosenberg – VP, Advertising, Roku
  • Alan Smith – Chief Digital Officer, Assembly
  • Rich Sobel – SVP, Solutions, VivaKi Operating System (VOS)
  • David Silverman – Partner, PwC (moderator)
5:10pm - 6:30pm

Cocktails, Networking and Mentalist Show, presented by Jinni DSP

 

(note: program subject to change)

Keynote Speakers

Speakers

Sponsors

(more information coming soon)

Venue

Time-Life Building
8th Floor Conference Center
1271 6th Avenue, New York, N.Y.

 

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

Register

Note - if you work for an advertiser or agency you might be eligible for a complimentary ticket. And if you're a startup or student, you're eligible for a deeply discounted ticket. Please contact Will Richmond to learn more and receive the appropriate registration code. Tickets are transferable, but are non-refundable.

Event Updates

  • 11-24-15 Join 400+ Colleagues One Week from Today at SHIFT // 2015 Programmatic Video & TV Ad Summit

    Join 400+ Colleagues One Week from Today at SHIFT // 2015 Programmatic Video & TV Ad Summit

    by Will Richmond

    The SHIFT // 2015 Programmatic Video & TV Ad Summit is one week from today, on Tuesday, December 1st in NYC. With 400+ industry executives already registered to attend, SHIFT // 2015 promises to be an excellent day of networking and learning from colleagues. Registrants come from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others.

    Over 50 industry leaders will be speaking on 14 sessions. Having listened in on many of the session prep calls, it’s clear there will be lots of differing perspectives on how programmatic video & TV will unfold, which will contribute to fascinating discussions. 

    Executive speakers represent companies including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Digital, Business Insider, Fox Networks, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others. 

    Donna Speciale, President of Turner Broadcasting Ad Sales, will be our morning keynote guest, interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting. Lou Paskalis, SVP, Bank of America, will be our afternoon keynote guest, interviewed by Michael Kassan, Chairman and CEO, MediaLink. 

    A special bonus will be Lior Manor, an internationally-recognized mentalist, who will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also join me on stage briefly in the afternoon to provide a couple of teasers. It will be a lot of fun!

    Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku. 

    Please join us for this must-attend day of learning and networking!

    Learn more and register now!

  • 10-28-15 Turner Ad Sales President Donna Speciale to Keynote SHIFT // 2015 Programmatic Video & TV Ad Summit

    Turner Ad Sales President Donna Speciale to Keynote SHIFT // 2015 Programmatic Video & TV Ad Summit

    by Will Richmond

    Donna Speciale, President of Turner Broadcasting Ad Sales, will be the keynote guest at the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC. 
     
    Donna will be interviewed on the topic of “How TV Networks Can Capitalize on Programmatic.” Since TV networks have the most valuable ad inventory, programmatic represents a unique opportunity, especially as consumption of TV programs goes multi-screen. TV networks must balance programmatic innovation with the benefits of the traditional direct sales model. Turner has been aggressively building out its data capabilities to drive further value from its premium content. 
     
    Donna’s session will be one of the highlights of a jam-packed day of sessions meant to demystify programmatic video & TV and accelerate its adoption. Over 30 industry leaders, all with direct experience with programmatic video & TV, are set to speak, representing companies including ABC, Altitude Digital, AMC Networks, Assembly, Bloomberg Digital, comScore, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, Viacom, Videology, VivaKi, Xaxis and others. 
     
    Remember - all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code). 
     
    I hope you’ll join us for this must-attend day of learning and networking!
     
    Register now and save!
  • 10-1-15 Win a 50-Inch Sharp Roku TV and Save by Registering Early for SHIFT // 2015

    Win a 50-Inch Sharp Roku TV and Save by Registering Early for SHIFT // 2015

    by Will Richmond

    Here’s another great incentive to register early for SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC: all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. And remember, startups and students can register for the reduced $195 ticket.

    Roku is also on board as a Branding Partner for SHIFT // 2015 and will be demonstrating its product line in the exhibit area. I’m also pleased to announce that TubeMogul has come on as a Premier Partner and Beachfront Media has come on a Headline Partner. There are now 13 sponsors for SHIFT // 2015, including Adobe (Title Partner); Altitude Digital, FreeWheel and Videology (Premier Partners); comScore, Levels Beyond, Ooyala, Operative and SpotX (Headline Partners) and Alphonso (Branding Partner). I’m hugely grateful for their support of the inaugural SHIFT // 2015.

    Programmatic video & TV were a recurring theme at many of the sessions I attended at Advertising Week in NYC this week. A lot of the discussion focused on automation and data benefits. Data was a particular focus in light of all the buzz around ad-blocking and the need to make advertising more relevant so that it is more acceptable to viewers. This week Magna Global also released an updated forecast that programmatic will grow from an estimated 26% of global desktop and mobile video in 2015, to 55% by 2019. 

    Keep an eye on the SHIFT // 2015 web site for more updates on the program and initial group of speakers. SHIFT // 2015 will be a premier day of learning and networking for anyone with a stake in programmatic video & TV. I hope you’ll join us on December 1st!

    Register now and save!

  • 9-17-15 Ten Initial Sponsors for SHIFT // 2015 Programmatic Video & TV Advertising Summit

    Ten Initial Sponsors for SHIFT // 2015 Programmatic Video & TV Advertising Summit

    by Will Richmond

    Ten industry-leading companies are on board as the initial sponsors of the inaugural SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC.

    The group includes Adobe (Title Partner); Altitude Digital, FreeWheel and Videology (Premier Partners); comScore, Levels Beyond, Ooyala, Operative and SpotX (Headline Partners) and Alphonso (Branding Partner). Each of these companies is making important contributions to the programmatic video and TV advertising ecosystem and I’m gratified that they’ve chosen to support SHIFT // 2015. There are additional charter sponsorship opportunities available; please contact me if you’d like to learn more.

    In addition to the sponsors, the program for SHIFT // 2015 is coming together well, focusing on the most important topics in programmatic video & TV advertising. As with all VideoNuze events, we’ll have experienced industry executives sharing actionable insights and data which attendees can use in their own roles. I expect to share more details about the program in the next couple of weeks.

    Programmatic video and TV are among the most important trends in the video advertising industry, with billions of dollars of spending already shifting. Going forward, eMarketer forecasts at least $4 billion, or nearly 40%, of online video ad spending will be done programmatically in 2016. And earlier this week, IHS and SpotX forecast that by 2020, 2 billion euros, or over half of all online video ad spending in Europe, will be done programmatically.

    But it’s still early days for programmatic video and TV, with a complicated ecosystem and several key challenges. That’s where SHIFT // 2015 comes in - providing a laser-focused day of learning and networking for buy-side, sell-side and technology providers to help accelerate the adoption and success of programmatic video and TV.  If your company has a stake in programmatic video and TV, then attending SHIFT // 2015 will be time well spent.

    Early bird discounted tickets are now available. I hope you’ll join us on December 1st!

  • 8-12-15 Introducing SHIFT // 2015 Programmatic Video & TV Advertising Summit

    Introducing SHIFT // 2015 Programmatic Video & TV Advertising Summit

    by Will Richmond

    I’m excited to announce our next VideoNuze conference: SHIFT // 2015 Programmatic Video & TV Advertising Summit, which will be on Tuesday, December 1st in NYC at the Time-Life Conference Center.

    SHIFT // 2015 is an immersive new one-day conference which will bring together senior industry leaders and influencers who have a stake in the success of programmatic video & TV advertising. SHIFT // 2015 is the first conference laser-focused on programmatic video & TV advertising, which eMarketer forecasts will account for at least $4 billion, or nearly 40%, of online video ad spending in 2016, up from just $190 million in 2013.

    As VideoNuze readers know, I’ve written extensively about how video viewers are fragmenting across countless devices, services and platforms, which has in turn created unprecedented challenges for advertisers and content providers. As David Cohen, UniversalMcCann’s Chief Investment Officer said in his keynote interview with me at this past’s June’s Video Ad Summit, re-aggregating target audiences and delivering the right video ads - efficiently and at scale - have become the media industry’s top priority (last week’s market meltdown in media stocks underscored its urgency).

    This is why programmatic video & TV advertising has such huge potential - offering the ability to shift (hence the conference name!) to an automated, data-driven and flexible approach. Programmatic enables ad buyers to target and reach their audiences wherever they watch video, and content publishers to recognize the full value of their inventory.

    Despite this potential, it is still early days for programmatic video and even earlier days for programmatic and cross-screen TV. For many industry executives, programmatic’s complex ecosystem and “alphabet soup” of participants is difficult to understand. Questions about viewability, channel conflicts, pricing integrity, measurement, attribution, etc. swirl. As a result, there’s still caution around programmatic video & TV.

    By comprehensively addressing these and other key topics, I’m confident SHIFT / 2015 will create new value for market participants. The SHIFT // 2015 program will focus on the most critical aspects of programmatic video & TV advertising, with experienced industry executives delivering actionable insights and data that help attendees to be smarter and more productive back at the office. SHIFT // 2015 will pick up on important themes raised on our programmatic sessions at the Ad Summit, which drew 450+ attendees and featured 55 speakers.

    I’ve spent a lot of time over the past couple of months talking to industry colleagues about the opportunity for SHIFT // 2015 and have been hugely gratified by the response. I’m very aware of the proliferation of conferences and believe SHIFT // 2015 is differentiated by its deep-dive focus on programmatic video & TV.

    I’ve set the bar high for SHIFT // 2015 to be a must-attend day for executives at publishers, distributors, agencies, advertisers, trading desks, networks/exchanges, technology providers/platforms, research and investment firms, journalists and anyone else seeking to learn more about programmatic video & TV and accelerate its success. 

    SHIFT // 2015 is an important new initiative for VideoNuze which will build off momentum from our many prior Video Ad Summits and VideoSchmoozes. Early bird discounted tickets are now available as are discounted charter sponsorships. I’m excited to share a lot more about SHIFT // 2015 in the coming months and I welcome your input. I hope you’ll join us on December 1st!